2024 NASCAR Races: Texas AutoTrader EchoPark Automotive 400 (Race 9 of 36)

How is this new?

For the reading and viewing impaired :

"The dynamic design of the letter ‘A’ in the new identity serves as a visual metaphor, emphasizing the razor-thin margins that determine victory on Talladega’s track. It’s a symbol of speed and precision, echoing the skill required to navigate the turns around Talladega."